Selected global megatrends 2030 deck from Turian Labs for free download
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Competitive benchmarking is an important tool for any product’s user experience analysis. Adopting it from market research parlance, a few nuances get added when we use it in UX. Our colleague Tanishi delves into the case of UX certification online courses. Here is how she went about it it.
Read MoreA peek into the workplace culture (post-Covid) and the onboarding process of new joiners at Turian Labs, through the eyes of Tanishi Gola, a recent design graduate who joined our team.
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While UX is not rocket science and that is where also the problem lies. It gets complicated when spoken in one breath 'UX/UI'. There is a lot of confusion between the terms Design/UI/UX/UX-design/UX-research for people outside the domain. Here is a short write-up on the state of the industry.
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The fitness industry across the world is in the doldrums ever since the pandemic started. The end of the stress is not in sight. One panacea that everyone has tried is 'digitalization' and that is now a foregone conclusion. But then, can someone really take the physicality away from it? The pandemic is not going to last forever. Taking a 5-7 year-long view of the situation here some broad directions using megatrend, that will shape the industry.
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As we look into the emergent reality, organizational culture would remain one of the top priorities in face of the rapid change. A lot of companies are making concentrated efforts by fusing in creativity to instil an innovation mindset with institutionalizing ‘failure’ as part of its DNA.
The theme of this newsletter edition is based on the interplay between Design Thinking and the world of Megatrends and Strategic Foresight. Do read and let us know your thoughts.
A quick rewind on our actions and reactions, point to 2020 as a year of compassion, togetherness and strength. Last year united citizens across countries to stand up for a common cause. Consumers opted for mindful choices and the bigger brands displayed hampers of generosity for the local businesses. As a part of our annual trend mapping exercise at Turian Labs, we identified a few optimistic indicators from 2020:
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I recently completed one year of being a design researcher at Turian labs. This is my first job after graduating as a designer. Throughout this journey, I have worked on multiple projects of noticeable scale encompassing elaborate deliverables. I have intuitively discovered my working style by adapting to the interdisciplinary nature of design research, observing my colleagues, and making the right mistakes. Here are a few things that I have incorporated into my working style.
1. Role of planning-artifacts in smarter project journeys
2. Say yes to an exciting challenge, always!
3. Clear communication is paramount
4. Dealing with conflicts
5. Delegating work
The premise of this article is based on understanding the genesis of the modern-day work culture and how to infuse creative thinking in an organisation as it prepares for the emergent reality. Let’s first begin with understanding the evolution of the modern-day work culture and how the industrial revolution was instrumental in designing it.
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When it comes to decision making, a user’s perception plays a pivotal role. However good your product/app/website has been designed; If the perception is not managed correctly, the entire effort is an absolute waste. This article has been triggered by Dr. Tim Holmes’ presentation as part of our D’IVE series. Dr. Holmes illustrated how the slightest change in visual design can become the difference between whether elements are being seen, understood and selected or not.
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Over the decade and a half of managing research practice, trying several combinations of people and skills, here is what I think works well to get a solid team going. This framework is not as broad as the Belbin Roles but can definitely be applied to knowledge-centric project teams across the board. i.e. IT industry
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In an increasingly crowded and commoditised market, brands can only differentiate themselves on the basis of service. If you see the history of successful brands and products, very often you will find the incumbents' weakness often becomes the challenger brands' USP. Read on to know more about the interplay of micro-moments within a macro journey in defining the overall Customer Experience.
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Need plays a critical role in an individual's life, as every human being has innate (born with) and acquired needs. At Turian Labs, a large part of our time and effort is dedicated to understanding the user needs while working on research projects.
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Not everything is gloomy. While business-as-usual has taken a pause, there are new realisations paving the way for a better world. Kritanya, a senior member of our trends research team looks at 10 potential opportunities to engage the stakeholders better in the post-pandemic world.
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#Consumer desire to flaunt their ‘green lifestyle’ is creating a wave of new product and service experiences.
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The Indian healthcare system has evolved significantly over the years, with the eradication of polio, reduction of infant mortality rate, and improvement in the overall delivery of medical services. While it is a fact that India has one of the lowest costs of healthcare services in the world, but good quality healthcare is still out of reach for the majority of the population.
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As the conventional definition of ‘target user’ undergoes a shift, non-users provide added perspectives which go a long way in enhancing the value proposition.
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Technology is democratising several aspects of our lives that were limited to a privileged few hitherto — from communication to quality education. Mobile phones have played a key role in the democratisation of the internet. Learn how the democratisation of social-impact has become everyone’s baton in this edition of Turian Tales and much more.
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Blue Ocean strategy helps in defining the macro-direction of opportunities, but how do you identify and assess the various independent variables at play? Design Thinking provides the necessary logic for identification of the stakeholder needs and the necessary iterations for crafting a solution. From ‘empathy’ with users that Design Thinking hinges on, Blue Ocean Strategy helps shift the focus towards ‘non-users’ as well, to extract a winning proposition.
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We are living in interesting times, as global pandemic makes digital technologies thrive on one hand and at the same time shifting the focus back to the human elements. In the midst of all this, TurianLabs completed five years, early April 2020. Read about the factors which have played a role in our journey and much more in our newsletter
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