Posts tagged User

The interplay of attention and perception

When it comes to decision making, a user’s perception plays a pivotal role. However good your product/app/website has been designed; If the perception is not managed correctly, the entire effort is an absolute waste. This article has been triggered by Dr. Tim Holmes’ presentation as part of our D’IVE series. Dr. Holmes illustrated how the slightest change in visual design can become the difference between whether elements are being seen, understood and selected or not.

D'IVESajid KhetaniDecember 18, 2020Design Thinking, Vision science, Behaviour, User, Uxresearch

Perceived Function - Understanding User Needs | #TurianPerspective

Need plays a critical role in an individual's life, as every human being has innate (born with) and acquired needs. At Turian Labs, a large part of our time and effort is dedicated to understanding the user needs while working on research projects.

Design ThinkingSajid KhetaniSeptember 11, 2020Design Thinking, User, Needs

The Role of Non-Users | #TurianPerspective

As the conventional definition of ‘target user’ undergoes a shift, non-users provide added perspectives which go a long way in enhancing the value proposition.

Design Thinking, HealthcareSajid KhetaniJuly 30, 2020User, Needs, ventilator, UX

Insights

What’s on our mind!