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At Turian Labs, our interdisciplinary practice has evolved over 20 years of building products, services & experiences across both the physical and digital realms.

 
 

Futures Thinking & Foresight Studies

Innovation is transforming every industry, and the way people live their lives. Megatrends have substantial and transformative powers that define the future and have an expansive effect on business, economies, society and people. Through Megatrends, we help organisations understand emergent changes in people’s opinions about a product, brand, personality or policy. We use Design Thinking to scan global horizons and build a tangible scenario of the future.

  • Future Strategy workshop (Megatrends/Scenario based)

  • Future scenario visualisation

  • CMF/Style forecasts for consumer products

  • Future thinking capability building

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UX Research & UX Strategy

The UX research team at Turian Labs is committed to studying changes and analyzing emerging users’ mental models, business models and experiences across industries. We are skilled in conducting from a basic A/B Testing to foundational and explorative research across sectors (B2B or B2C), across several countries. We use projective research techniques and ethnography to decipher people's changing habits, mindsets and behaviors, essential to manage change and make better business decisions.

Our team uses various UX research tools and methodologies for these qualitative research engagements, with the overarching goal of designing an enhanced user-experience.

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  • Ethnography

  • Usability studies & Concept validations

  • Cognitive Walkthroughs

  • Diary studies

  • In-Depth Interviews (IDIs)

  • Do-Alongs

  • Fly-on-the-wall studies

  • Day-in-a-life

  • Customer journey maps

  • Speed-dating studies

  • Co-creation workshops

  • UX Design

  • Wireframing

  • Concept validation sprints

  • Empathy Maps

  • Foundational Research

  • Focus Groups


 
 
 

Innovation Strategy & Customer Experience

Disruptive innovation has been the dream of every organisation in the recent past, as they keep the incremental innovation spark alive. The value of disruption lies at the intersection of changing customer contexts and changing technological possibilities. At Turian Labs, we join forces with our clients at this intersection, to design human-centric and future-robust business models.

From building a narrative for a path-breaking product to refreshing an existing product in both the digital and physical space, we help you build a compelling roadmap for disruptive innovation.

Turian Labs also helps brands discover their new positioning and define a brand architecture that is sharper, scalable and future-ready.

We offer the following services in building CX strategy:

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  • Brand positioning research & strategy

  • Early product validation

  • Service Design

  • India Immersion tours

  • Brand semiotics and envisioning

  • India Entry Strategy for global brands

  • Product refresh concepts

  • Product Validation sprints

  • Foundational user research

  • Product/market fit research


 
 
 

Innovation Capability Building

Turian Labs helps organisations build a culture of innovation as a natural extension of our Innovation Consulting portfolio. Turian Labs can help corporate businesses transition into a Design-led organisations. We offer a variety of learning modules led by diverse experts to suit individual organisational needs.

These programs run from short sprints to month-long engagements. Our Enterprise Rollout Modules can be crafted to build a scalable program to train thousands using ‘train-the-trainer’ methodology.

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  • Customised sectorial workshops on Design Thinking

  • Design Thinking workshops for business problem solving

  • Enterprise Design Thinking rollout

  • Building organisational Innovation Capability

  • Developing Empathy as a mindset

  • Strategic foresights and Megatrends workshops