How can we help you innovate?
Future Studies & Foresight Studies | User Research and UX Design | Customer Experience & Innovation Strategy | Innovation Capability Building | Design Thinking
Futures Thinking & Foresight Studies
Innovation is transforming every industry, and the way people live their lives. Megatrends have substantial and transformative powers that define the future and have an expansive effect on business, economies, society and people. Through Megatrends, we help organisations understand emergent changes in people’s opinions about a product, brand, personality or policy. We use Design Thinking to scan global horizons and build a tangible scenario of the future.
Future Strategy workshop (Megatrends/Scenario based)
Future scenario visualisation
CMF/Style forecasts for consumer products
Future thinking capability building
UX Research & UX Strategy
The UX research team at Turian Labs is committed to studying changes and analyzing emerging users’ mental models, business models and experiences across industries. We are skilled in conducting from a basic A/B Testing to foundational and explorative research across sectors (B2B or B2C), across several countries. We use projective research techniques and ethnography to decipher people's changing habits, mindsets and behaviors, essential to manage change and make better business decisions.
Our team uses various UX research tools and methodologies for these qualitative research engagements, with the overarching goal of designing an enhanced user-experience.
Ethnography
Usability studies & Concept validations
Cognitive Walkthroughs
Diary studies
In-Depth Interviews (IDIs)
Do-Alongs
Fly-on-the-wall studies
Day-in-a-life
Customer journey maps
Speed-dating studies
Co-creation workshops
UX Design
Wireframing
Concept validation sprints
Empathy Maps
Foundational Research
Focus Groups
Innovation Strategy & Customer Experience
Disruptive innovation has been the dream of every organisation in the recent past, as they keep the incremental innovation spark alive. The value of disruption lies at the intersection of changing customer contexts and changing technological possibilities. At Turian Labs, we join forces with our clients at this intersection, to design human-centric and future-robust business models.
From building a narrative for a path-breaking product to refreshing an existing product in both the digital and physical space, we help you build a compelling roadmap for disruptive innovation.
Turian Labs also helps brands discover their new positioning and define a brand architecture that is sharper, scalable and future-ready.
We offer the following services in building CX strategy:
Brand positioning research & strategy
Early product validation
Service Design
India Immersion tours
Brand semiotics and envisioning
India Entry Strategy for global brands
Product refresh concepts
Product Validation sprints
Foundational user research
Product/market fit research
Innovation Capability Building
Turian Labs helps organisations build a culture of innovation as a natural extension of our Innovation Consulting portfolio. Turian Labs can help corporate businesses transition into a Design-led organisations. We offer a variety of learning modules led by diverse experts to suit individual organisational needs.
These programs run from short sprints to month-long engagements. Our Enterprise Rollout Modules can be crafted to build a scalable program to train thousands using ‘train-the-trainer’ methodology.
Customised sectorial workshops on Design Thinking
Design Thinking workshops for business problem solving
Enterprise Design Thinking rollout
Building organisational Innovation Capability
Developing Empathy as a mindset
Strategic foresights and Megatrends workshops