In a recent engagement on megatrends based strategic foresight, Turian Lab recently worked with Govt of Dubai to map emerging opportunities for 2033 horizon.
Read More
Struggling to keep pace with the disruptive trends in the interiors industry, a global leader in glass manufacturing and application wanted to diversify their product portfolio– focused on the home interior segment of the Indian market. The brand was well entrenched in commercial and structural glazing glass products segment.
Read More
A leading global brand of elevators approach us to refresh the interiors of its India product range. The brand commanded premium but at the same time its market perception in terms of aesthetics had taken a nose-dived after other international competitors brought a vibrant option lineup. Our brief was to :
Conduct a user research to establish the emerging target segment
Establish a design strategy for aesthetic upgrade
Provide visual concepts for each identified range of elevator cabins
A leading financial services provider operating in the Asset Management (AMC) space approached Turian Labs to understand the levers at play and devise a strategy, to attract and keep high networth individuals invested in a portfolio.
Read More
Turian Labs partnered with the German Accelerator on their Next Step (Asia) India program focusing on enabling the startups to gain a deeper understanding of Indian market dynamics to craft an entry strategy. Next Step Asia program is a market discovery program providing an in-depth perspective of the region's business and innovation ecosystem. It's an initiative of German Accelerator, which is run by German Entrepreneurship GmbH and is supported by the German Federal Ministry for Economic Affairs and Energy (BMWi).
Read More
Turian Labs was asked to identify the emerging trends (future cone of the year 2030) and align them into tangible directions which different businesses in the conglomerate can act upon to create at least a billion dollar new opportunity each.
Identifying & acting on these trends can unlock tremendous value to the group
Creating a framework to assess, evaluate and action upon trends on an ongoing basis
A leading fuel retailer in India engaged Turian Labs for an ethnographic study to gain an in-depth understanding about the determinants of key behaviours and latent needs of its customers. The end goal of the study was to redesign customer experience (CX) at its fuel stations keeping in mind the emerging realities and evolving customer mindset.
Read More
A global tech major had developed an app to help children in rural India, read better. The challenge was to understand the factors that play in onboarding and retention of the users (children and at time parents). This study needed a in-situ ethnographic study where our research team stayed in a village for over a month to study the parent-child-app-learning interactions.
Read More
Conducting a brand-blind study to decode decision-making processes, habits, pain points and influences around management of personal and household finances amongst two large consumer groups across India: those with access to credit and those without credit.
Read More
Business Finland is headquartered in Helsinki, and is the Finnish organization focusing on innovation funding, trade, investment, and travel promotion. Business Finland is fully owned by the Finnish Government, and runs a foresight process called the Future Watch. Turian Labs has been in association with Business Finland (Tekes) since 2013 on multiple assignments.
Read More
Sociocultural consumer trends relevant to the Indian millennial lifestyle, key design directions, and context-specific functional and aesthetic implications for the internal Industrial Design team to leverage in their design process.
Read More
A multi-directional strategy that scoped market competition and decoded potential user segments. Redefined positioning through ‘localization’ of marketing strategies that aligned the core product offering with inherent learning practices across India.
Read More
Our team at Turian Labs participated in the RPG Innovation summit which showcased top ideas by companies across group companies (CEAT, RPG Life sciences, KEC International and Zensar). Ideas ranged across drones for inspection, optimizing claim settlement trial, and changing the tablet composition from the pharma domain, to highlight a few.
Read More
A holistic view of the learning ecosystem and its varied stakeholders, typical social and cultural dynamics, product-specific opportunities, guiding principles for design and success criteria for augmenting the reading experience of children by leveraging mobile technologies.
Read More
Turian Labs was approached by one of the IT centric SBU of an international conglomerate that builds and sells data center infrastructure management software solutions, to improve the user experience (UX) of the solution.
Read More
A leading Shared Service Center of a global organisation headquartered in UK, providing Finance Delivery & Information Services to their global parent network, connected with Turian Labs to engage in Enterprise-wide Design Thinking and culture-building to help them shift their internal positioning, and delivery within their organisation.
Read More
The proposed business innovation strategy helped the company identify areas of maximum impact in the RDS space in India, along with aligned value propositions. The identified critical scenarios helped envision the positioning of the existing and future product portfolio. Co-enrichment and validation helped us identify the ‘no-go’ areas of the market, which in turn helped them understand the return on investment.
Read More
In a two-fold culmination of extensive research, Turian Labs created an incentive management blueprint, along with curated persona-specific incentives that were implemented with training modules, which helped the client sales team identify the profile of a walk-in customer, and recommended appropriate incentives to close the deal.
Read More
Manoj Kothari conducted a workshop on Design Thinking for the cross-functional team at Novartis, India as part of their #DigitalTransformation journey.
Read More
Turian Labs was approached to devise a new customer experience strategy to retain competitive advantage and boost customer retention rates of the world’s biggest tractor manufacturer and a manufacturing giant with interests across industries.
Read More