Our domain-agnostic practice has let us dive into challenges from various industries across the globe. Over the years we have added value to numerous businesses with our cross-industry innovation practices. Here are some of the industries we have made an impact on over the past 5 years.
Struggling to keep pace with the disruptive trends in the interiors industry, a global leader in glass manufacturing and application wanted to diversify their product portfolio– focused on the home interior segment of the Indian market. The brand was well entrenched in commercial and structural glazing glass products segment.
Read MoreA leading global brand of elevators approach us to refresh the interiors of its India product range. The brand commanded premium but at the same time its market perception in terms of aesthetics had taken a nose-dived after other international competitors brought a vibrant option lineup. Our brief was to :
Conduct a user research to establish the emerging target segment
Establish a design strategy for aesthetic upgrade
Provide visual concepts for each identified range of elevator cabins
Turian Labs was asked to identify the emerging trends (future cone of the year 2030) and align them into tangible directions which different businesses in the conglomerate can act upon to create at least a billion dollar new opportunity each.
Identifying & acting on these trends can unlock tremendous value to the group
Creating a framework to assess, evaluate and action upon trends on an ongoing basis
A large diversified Indian consumer durable legacy brand (over 50 years old) has been making and selling ceiling fans in the Indian market. Over the period this product became commoditized facing heat from several competitors and internal inefficiencies. Client approached the Turian Labs team to help re-engineer the product strategy using Design Research.
Read MoreA residential electricity generator business within an Indian conglomerate was struggling to build a differentiated product in the commodified market. They approached Turian Labs with a very specific demand, saying “we know automation, AI and product styling. These are pretty much cookie-cutter solutions and we know all that. Can you use your Turian Labs methods of Kedging and Megatrends to bring about anything different”?
Read MoreThe construction equipment division of an Indian conglomerate was considering launching a higher tonnage crane. Their options included either upgrading existing hydra cranes to higher tonnage (a quicker plan), or opt for a completely new platform, with better scalability but a higher gestation period.
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