Posts in Capital Goods
Market scoping and home-segment entry strategy for a global glass manufacturer in India

Struggling to keep pace with the disruptive trends in the interiors industry, a global leader in glass manufacturing and application wanted to diversify their product portfolio– focused on the home interior segment of the Indian market. The brand was well entrenched in commercial and structural glazing glass products segment.

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Elevators Experience Refresh – Research & strategy for design refresh of elevator range

A leading global brand of elevators approach us to refresh the interiors of its India product range. The brand commanded premium but at the same time its market perception in terms of aesthetics had taken a nose-dived after other international competitors brought a vibrant option lineup. Our brief was to :

  1. Conduct a user research to establish the emerging target segment

  2. Establish a design strategy for aesthetic upgrade

  3. Provide visual concepts for each identified range of elevator cabins

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