Competitive benchmarking is an important tool for any product’s user experience analysis. Adopting it from market research parlance, a few nuances get added when we use it in UX. Our colleague Tanishi delves into the case of UX certification online courses. Here is how she went about it it.
Read MoreWhile UX is not rocket science and that is where also the problem lies. It gets complicated when spoken in one breath 'UX/UI'. There is a lot of confusion between the terms Design/UI/UX/UX-design/UX-research for people outside the domain. Here is a short write-up on the state of the industry.
Read MoreI recently completed one year of being a design researcher at Turian labs. This is my first job after graduating as a designer. Throughout this journey, I have worked on multiple projects of noticeable scale encompassing elaborate deliverables. I have intuitively discovered my working style by adapting to the interdisciplinary nature of design research, observing my colleagues, and making the right mistakes. Here are a few things that I have incorporated into my working style.
1. Role of planning-artifacts in smarter project journeys
2. Say yes to an exciting challenge, always!
3. Clear communication is paramount
4. Dealing with conflicts
5. Delegating work
Over the decade and a half of managing research practice, trying several combinations of people and skills, here is what I think works well to get a solid team going. This framework is not as broad as the Belbin Roles but can definitely be applied to knowledge-centric project teams across the board. i.e. IT industry
Read MoreIn an increasingly crowded and commoditised market, brands can only differentiate themselves on the basis of service. If you see the history of successful brands and products, very often you will find the incumbents' weakness often becomes the challenger brands' USP. Read on to know more about the interplay of micro-moments within a macro journey in defining the overall Customer Experience.
Read MoreOver a few past months, the focus of several UX research projects at Turian Labs has been around mobile data management, internet search behaviour, mobile entertainment consumption, online shopping experiences and digital advertisements for the Next Billion Users. Here are some essential learnings from the mind of the NBUs.
Read MoreA look into vernacular OTT media consumption patterns.
Read MoreStories of positive change from a recent Agritech project.
Read MoreBeing a good ethnographer is not enough to have a good interaction during ethnography. The fact that I was a woman, probably younger than most of the farmers, was not going to help. Every time I asked a farmer a question, he would look to my male partner and answer.
Read MoreA quick guide from our archives to get you started on your journey as a Researcher.
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