In an increasingly crowded and commoditised market, brands can only differentiate themselves on the basis of service. If you see the history of successful brands and products, very often you will find the incumbents' weakness often becomes the challenger brands' USP. Read on to know more about the interplay of micro-moments within a macro journey in defining the overall Customer Experience.
Read MoreWe are living in interesting times, as global pandemic makes digital technologies thrive on one hand and at the same time shifting the focus back to the human elements. In the midst of all this, TurianLabs completed five years, early April 2020. Read about the factors which have played a role in our journey and much more in our newsletter
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