The fitness industry across the world is in the doldrums ever since the pandemic started. The end of the stress is not in sight. One panacea that everyone has tried is 'digitalization' and that is now a foregone conclusion. But then, can someone really take the physicality away from it? The pandemic is not going to last forever. Taking a 5-7 year-long view of the situation here some broad directions using megatrend, that will shape the industry.
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