Rise of 'green lifestyle’ creating a wave of new products & service experience | #TurianPerspective

Sustainability has historically been at loggerheads with efficiency in the pre-climate change world but has now transformed itself into a humanitarian imperative.

Consumers have begun driving demands for artefacts that are healthy for the world by voting with their money. The desire for a sustainable lifestyle is triggering a social status-seeking behaviour among consumers that wish to competitively display their clean and healthy lifestyles.

This desire for affordable and broadcastable methods of living a sustainable lifestyle is leading to the creation of products and services that at least seem to be environmentally friendly at the outset.

Have you come across any product or service which are a reflection of this trend? We would love to hear about them.

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