As a part of Turian Labs’ D’IVE (Design Thinking and Innovation meetup) initiative, we hosted Hardee Shah-Vora, Senior Vice President - Innovation, Aditya Birla Group. Our speaker for the day, shared interesting short and long term perspectives on consumer behaviour post COVID crisis.
Read MoreOpportunity, which the Indian market and emerging markets in general offer, are far too lucrative to invest in optimizing the user experience. Success is all about speed, scale and surprise. Customer Experience in the classical sense, is dead. Long live customer.
Read MoreAs India lost plot of ‘Make in India’, even after China losing the ‘Factory of the World’ tag, focus on ‘design’ is a natural outcome. Design, and not ‘R&D’ alone, is the new trump card that can help India leap ahead. Apart from the external benefits, there are a host of internal reasons, why India must pick up the slogan ‘Design First’.
Read MoreWill it be business as usual after a few months? Yes. Will the pandemic topple our future strategy? No, but it will alter that. The world is undergoing a situation currently like never before and the effects will last not just for a few days or months but this event is likely to change the course of several things around us.
Read MoreTakeaways from the D'IVE session on ‘Digital Transformation & Design Thinking’ – 25th May 2019
Organizations are devoting significant time, effort, and money to digitally transform. But, effort does not necessarily translate into benefit and we see many organizations continue to struggle on account of poor strategy & implementation. It is much more than implementing discrete technologies which has been the mandate of the software industry so far.
Read MoreOver a few past months, the focus of several UX research projects at Turian Labs has been around mobile data management, internet search behaviour, mobile entertainment consumption, online shopping experiences and digital advertisements for the Next Billion Users. Here are some essential learnings from the mind of the NBUs.
Read MoreA look into vernacular OTT media consumption patterns.
Read MoreStories of positive change from a recent Agritech project.
Read MoreBeing a good ethnographer is not enough to have a good interaction during ethnography. The fact that I was a woman, probably younger than most of the farmers, was not going to help. Every time I asked a farmer a question, he would look to my male partner and answer.
Read MoreMegatrends study is increasingly becoming a tool of choice for organizations around the world, to chart out future innovation strategy. Turian Labs uses megatrends to help organizations build a tangible scenario of future and build desirable products, culture and experiences. It is one of the few companies in India that generates authentic Megatrends Reports for the Indian Market every year, which results in annual workshop IndiaNxt.
Read MoreDesign Thinking emanated out of Industrial Design. The complex world of design had to be flattened out into seemingly few simple steps for the wider businesses and organizations to adopt it. Thousands have lined-up taking myriad online courses on Design Thinking. But many have already realized that ‘online learning’ is nowhere close to ‘hands on’ experience. It is like taking swimming lessons ‘online’ without dipping into the pool. However, now that we have some critical mass of early practitioners of Design Thinking ready, it is important that a few advanced concepts that have been the corner-stone of Design practice all this while, are understood and practiced.
Read MoreWhat makes Apple Inc. tick?
Apple had already made a case for ‘good design is good business’ several years back. Gratitude! But with every launch of a new product from Apple now, world is getting divided into two- those who believe Apple is still a ‘buy’ and those who don’t care. Interesting stuff is unfolding. Here is my take on recent unveiling of iPhone X and the Series 3 watch ‘cellular’.
Read MoreSuch questions never arise when things are going great. Existential questions come up only when one is living on the edge. Design profession today, is. But then so is the case with everything else today. Tech-driven disruption is redefining fundamental boundaries of products, professions and even relationships between humans. Here are some thoughts on the future of this profession.
Read MoreA team member shares how they got started with Design Thinking.
Read MoreTurian Labs has figured out ‘Kedging’ as a process for future proofing your innovation strategy. Kedging is derived from nautical engineering and it refers to pulling a ship away from the shore, when it gets stuck in shallow waters, by throwing an anchor far into the sea and pulling the ship towards the anchor. Social and technology megatrends act as an ‘anchor for the future’ for the business. It means ‘anticipating the mind’ of the customer, also referred to as ‘anticipatory design’ in design parlance.
Read MoreDesign Thinking is finally a ‘knowledge creation’ process. As a ‘knowledge process’, it is literally a new born child, when one looks at it from an ancient land of India, with thousands of years of history of codified human knowledge. Indian thinkers and philosophers thought of minute details around people, objects, emotions and existence. Design Thinking, as a way of understanding a problem comprehensively and solving it creatively, one wonders if Indian wisdom had something to offer in this space. Here is one clue through Pramanas.
Read MoreA quick guide from our archives to get you started on your journey as a Researcher.
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