Our domain-agnostic practice has let us dive into challenges from various industries across the globe. Over the years we have added value to numerous businesses with our cross-industry innovation practices. Here are some of the industries we have made an impact on over the past 5 years.
A large diversified Indian consumer durable legacy brand (over 50 years old) has been making and selling ceiling fans in the Indian market. Over the period this product became commoditized facing heat from several competitors and internal inefficiencies. Client approached the Turian Labs team to help re-engineer the product strategy using Design Research.
Read MoreStruggling to keep pace with the disruptive trends in the interiors industry, a global leader in glass manufacturing and application, asked Turian Labs to assist in the optimization & rejuvenation of their product portfolio while also devising a market entry strategy into the home interior segment of the Indian market.
Read MoreA global lighting leader approached Turian Labs to understand evolving consumer segments and re-craft their product portfolio along with providing styling directions for the home-lighting segment, as necessitated by dwindling sales per SKU for its India portfolio.
Read MoreA residential electricity generator business within an Indian conglomerate was struggling to build a differentiated product in the commodified market. They approached Turian Labs with a very specific demand, saying “we know automation, AI and product styling. These are pretty much cookie-cutter solutions and we know all that. Can you use your Turian Labs methods of Kedging and Megatrends to bring about anything different”?
Read MoreOne of the largest manufacturers of passenger cars in India while considering launching a ‘compact SUV’ in India, reached out to Turian Labs to understand the new product platform strategy and market desirability by deploying empathic research methods.
Read MoreThe construction equipment division of an Indian conglomerate was considering launching a higher tonnage crane. Their options included either upgrading existing hydra cranes to higher tonnage (a quicker plan), or opt for a completely new platform, with better scalability but a higher gestation period.
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