Our domain-agnostic practice has let us dive into challenges from various industries across the globe. Over the years we have added value to numerous businesses with our cross-industry innovation practices. Here are some of the industries we have made an impact on over the past 5 years.
A multi-directional strategy that scoped market competition and decoded potential user segments. Redefined positioning through ‘localization’ of marketing strategies that aligned the core product offering with inherent learning practices across India.
Read MoreThe proposed business innovation strategy helped the company identify areas of maximum impact in the RDS space in India, along with aligned value propositions. The identified critical scenarios helped envision the positioning of the existing and future product portfolio. Co-enrichment and validation helped us identify the ‘no-go’ areas of the market, which in turn helped them understand the return on investment.
Read MoreIn a two-fold culmination of extensive research, Turian Labs created an incentive management blueprint, along with curated persona-specific incentives that were implemented with training modules, which helped the client sales team identify the profile of a walk-in customer, and recommended appropriate incentives to close the deal.
Read MoreA global lighting leader approached Turian Labs to understand evolving consumer segments and re-craft their product portfolio along with providing styling directions for the home-lighting segment, as necessitated by dwindling sales per SKU for its India portfolio.
Read MoreThe construction equipment division of an Indian conglomerate was considering launching a higher tonnage crane. Their options included either upgrading existing hydra cranes to higher tonnage (a quicker plan), or opt for a completely new platform, with better scalability but a higher gestation period.
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