A leading financial services provider operating in the Asset Management (AMC) space approached Turian Labs to understand the levers at play and devise a strategy, to attract and keep high networth individuals invested in a portfolio.
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A global tech major had developed an app to help children in rural India, read better. The challenge was to understand the factors that play in onboarding and retention of the users (children and at time parents). This study needed a in-situ ethnographic study where our research team stayed in a village for over a month to study the parent-child-app-learning interactions.
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Conducting a brand-blind study to decode decision-making processes, habits, pain points and influences around management of personal and household finances amongst two large consumer groups across India: those with access to credit and those without credit.
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