When it comes to decision making, a user’s perception plays a pivotal role. However good your product/app/website has been designed; If the perception is not managed correctly, the entire effort is an absolute waste. This article has been triggered by Dr. Tim Holmes’ presentation as part of our D’IVE series. Dr. Holmes illustrated how the slightest change in visual design can become the difference between whether elements are being seen, understood and selected or not.

Over the decade and a half of managing research practice, trying several combinations of people and skills, here is what I think works well to get a solid team going. This framework is not as broad as the Belbin Roles but can definitely be applied to knowledge-centric project teams across the board. i.e. IT industry

Not everything is gloomy. While business-as-usual has taken a pause, there are new realisations paving the way for a better world. Kritanya, a senior member of our trends research team looks at 10 potential opportunities to engage the stakeholders better in the post-pandemic world.

The Indian healthcare system has evolved significantly over the years, with the eradication of polio, reduction of infant mortality rate, and improvement in the overall delivery of medical services. While it is a fact that India has one of the lowest costs of healthcare services in the world, but good quality healthcare is still out of reach for the majority of the population.

Technology is democratising several aspects of our lives that were limited to a privileged few hitherto — from communication to quality education. Mobile phones have played a key role in the democratisation of the internet. Learn how the democratisation of social-impact has become everyone’s baton in this edition of Turian Tales and much more.

Blue Ocean strategy helps in defining the macro-direction of opportunities, but how do you identify and assess the various independent variables at play? Design Thinking provides the necessary logic for identification of the stakeholder needs and the necessary iterations for crafting a solution. From ‘empathy’ with users that Design Thinking hinges on, Blue Ocean Strategy helps shift the focus towards ‘non-users’ as well, to extract a winning proposition.