Library

DESIGN THINKING- HOW DOES IT ADD VALUE

Design Thinking focuses on user. Also it helps creating a better entry barrier for your business. It creates IPR ready documentation. It helps making the product/service more accessible and hence desirable. An extended and different articulation of Design Thinking,

CULTURAL INSIGHTS & INFLUENCES ON THE MODERN INDIAN CONSUMER

Since 2005 several global brands have been landing in India and trying to decode the Indian consumer. It appears like a complex labyrinth of cultural, social, geographical influences which makes segmentation and targeting difficult. Here is what we assembled as a quick visual primer to Indian cultural insights and influences on a modern Indian consumer.

BRAND DESIGN ESSENTIALS FOR START UPS

Startups struggle with the basics of brand creations. How to decide if a logo designed by an agency is good enough or not? How to create brand extensions? Is tagline necessary? This presentation was delivered at IPFACE workshop organized by the startup incubator at National Chemical Laboratory at Pune, India.

10 INNOVATIVE MODELS & BUSINESS MODELS IN EDUCATION

Turian Labs team curated a list the most innovative models in education- both tech based and non-tech based.

WHITE SPACES IN HIGHER EDUCATION

A small team from Turian Labs went to engineering and management institutes in different parts of Pune that host students from varying socio- economic and cultural backgrounds. Interactions were done with students who were selected at random near the institutes. In- depth interviews were also conducted with specific candidates to understand the shortcomings that the students encountered int heir curriculum. The following list of white spaces was made from our collective findings

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