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Rising premiumisation of products and experiences in India

Rising premiumisation of products and experiences in India: There was a time around 2008 when the world was looking at Bottom of Pyramid as an undiscovered market. Then came the whole wave of rising middle-class where India was buying first car, first TV, first microwave etc. Now, consumer is moving up the ladder. From fruits, appliances to homes, people are asking for premium experiences. Our team interacted with users, influencers and experts of premium and luxury lifestyle across Indian cities to map the emerging opportunities for a global brand.

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