Our Musings

May 8, 2019

India has seen a rapid increase in the number of smartphone users from 21% (of total mobile phone users using a smartphone) in 2014 to nearly 40% in 2019 (i.e. 374 million that nearly equals the population of entire North America). Digital shift has contributed greatly...

The train was packed with commuters from different backgrounds as visible from their attire and the multiplicity of dialects. This diversity was also evident in the smartphones they owned. A corporate employee with an iPhone to a cloth salesman with a Micromax; such wa...

November 9, 2017

Apple had already made a case for ‘good design is good business’ several years back. Gratitude! But with every launch of a new product from Apple now, world is getting divided into two- those who believe Apple is still a ‘buy’ and those who don’t care. Interesting stuf...

November 9, 2017

What is the future of Design and Designers? Such questions never arise when things are going great. Existential questions come up only when one is living on the edge. Design profession today, is. But then so is the case with everything else today. Tech-driven disruptio...

September 28, 2017

“I work from morning 5 AM to evening 6 PM in the fields every day. It is a constant struggle against the men in my village who try to sabotage my success”.

These were the words of Mrs. K Sasikala, a farmer-entrepreneur who lost her husband in 2004, leaving her with an e...

September 28, 2017

There has been a tremendous buzz around Design Thinking in the recent years. From corporates to governments, are looking at it as a panacea for solving critical problems. India too, has joined the race and as a flag bearer of rising economy, the IT (and some of manufac...

September 28, 2017

I am a Liberal arts graduate from one of the only few colleges for Liberal Arts in India. As a part of the insecurity that is inevitable for arts stream (highly India specific), most of the students in my college oriented their energies towards finding better/any futur...

September 28, 2017

Design Thinking places the USER at the core of designing products, services and experiences. The idea is that you will make a better whatever-that-you-aim-to-make, if you understand your audiences’ need. So, an important part of the design-thinker’s job is conducting u...