Our Musings

April 11, 2020

Will it be business as usual after a few months? Yes. Will the pandemic topple our future strategy? No, but it will alter that. The world is undergoing a situation currently like never before and the effects will last not just for a few days or months but this event is...

April 11, 2020

 (Innovative staircase design for elders to rest while climbing by shenzhen jinwei innovation design company)

As India lost plot of ‘Make in India’, even after China losing the ‘Factory of the World’ tag, focus on ‘design’ is a natural outcome. Design, and not ‘R&D’ alo...

May 8, 2019

India has seen a rapid increase in the number of smartphone users from 21% (of total mobile phone users using a smartphone) in 2014 to nearly 40% in 2019 (i.e. 374 million that nearly equals the population of entire North America). Digital shift has contributed greatly...

The train was packed with commuters from different backgrounds as visible from their attire and the multiplicity of dialects. This diversity was also evident in the smartphones they owned. A corporate employee with an iPhone to a cloth salesman with a Micromax; such wa...

November 9, 2017

Apple had already made a case for ‘good design is good business’ several years back. Gratitude! But with every launch of a new product from Apple now, world is getting divided into two- those who believe Apple is still a ‘buy’ and those who don’t care. Interesting stuf...

November 9, 2017

What is the future of Design and Designers? Such questions never arise when things are going great. Existential questions come up only when one is living on the edge. Design profession today, is. But then so is the case with everything else today. Tech-driven disruptio...

September 28, 2017

“I work from morning 5 AM to evening 6 PM in the fi