Turian team organized a two-day bootcamp for the ITES team of General Mills (India). General Mills is the brand known for their products like Pillsbury flour, Haagen Dazs ice-creams etc.
Focus of the workshop was to help participants empathise with the distant customers/consumers whom they are providing services for, realize the broader context and ideate quickly.
IT/ITES teams are cut-off from the real-context due to the distance and have to rely solely on 'requirements' document. They usually run into re-do loops and friction with the marketing/front-end teams. Design Thinking provides a common neutral ground to focus on the real issue at hand and avoid 'perceptions' and 'opinions' into the discussion. Thus building some real value for the organization and a sense of accomplishment for the individuals.