Legacy Product Brand Rejuventation

Legacy Product Brand Rejuventation , Design Thinking, Usha, Brand positioning

As the ceiling fan market grew organically for one of the legendary fan brands in India, the product portfolio became a mess with 250 SKUs under this category alone. Turian Labs team synthesized insights  gathered from consumers, trade, senior managers & competition for recrafting the the product architecture, clearer consumer segmentation & innovation directions . Resulted in efficient communication throughout the chain and a clearer product roadmap.

Manoj Kothari

Turian Labs