Consumer Segmentation & Innovation Yatra

Design Thinking, SEMIOTICS, INNOVATION YATRA, TRENDS, MEGATRENDS, CONSUMER SEGMENTATION, Consumer Segmentation & Innovation Yatra  

As a part of Innovation YatraTurian worked with a global automotive brand as they were preparing their India entry-strategy. Work involved helping them understand the Indian consumers and cultural nuances through series of meetings with diverse section of the people in the society and industry. Later, the work expanded to research consumer segmentation, product semiotics & product road map.

Turian Labs organizes Innovation Yatra for stakeholders to immerse themselves in the emerging trend-hotspots and learn from the parallel domains.