Brand Integration Strategy & Risk Mitigation

Brand integration strategy - Turian Labs.jpg

An Indian multinational, Secure Meters, wanted to unify the several B2B brands it had acquired in its domain, across the continents. However, for some brands, the transition would mean the risks of losing the brand equity built over decades. Turian Labs used gamified corporate ethnography to listen to the voice of stakeholders spread across several countries and crafted the DNA of the new brand. 
This became a case-study* for design driven strategy in Economic Times (Aug 2, 2010)

Manoj Kothari

Turian Labs