GLIMPSES OF PREVIOUS EVENTS
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Design Thinking is increasingly becoming a necessity to offer innovative services, products and retain the competitive advantage. According to Gartner, Design thinking couples aspects of innovation & risk-management to propel future business.
Design Thinking is a method for innovation beyond individual brilliance which offers a reliable, step-by-step process to develop new products, experiences and cultures. It is a popular methodology being adopted globally by organizations across myriad sectors like Technology, Consumer Goods, Financial Services, Manufacturing, Defense and Governance.
Design Thinking uses SYSTEMS THINKING at its core and starts with a focus on the USER & the CONTEXT rather than just the market data/perceptions to arrive at a new way of defining the situation. It relies on divergent ideation and continuous iteration to build unique ‘AHA!’ solutions and reduce implementation risks.
Turian Labs' Design Thinking Workshops are structured on blending two powerful anchors of Design Thinking - USER Research + FUTURE Insights, to make it holistic and contextual. The facilitator carries two decades of applied experience using Design Thinking for global innovation initiatives
HOW DOES IT HELP YOU?
Learn the essentials of applied Design Thinking in the context:
- Re-calibrate your customer acquisition strategy
- Figure out what will get them on-board and stay on
Understand needs of end user (your customer or customer’s customer) to uncover unstated problems and challenges
Identify innovative solutions that can improve value of your services / offerings
LARGE CONSUMER FACING COMPANIES
- Everyone has great ideas in the team. How can one build consensus on innovation?
- How can the team discover ideas beyond research by the agencies?
- Know how to frame the problems right
- Know how to validate the ideas in a cost-effective way
Profile of the participants in the past:
Business Owners, CEOs/COOs/CMOs, Founders of Startups, Business Strategists,
Marketing Leads, Product Planners, Design Practitioners, Innovation Consultants,
Brand heads & Professors of design & management.
Volkswagen, Samsung, LG, Henkel, IKEA, Tata Motors, Infosys, Eicher, Mahindra & Mahindra, Ganjam, Titan Watches, Tanishq, TBZ, Symrise, Steelcase, HPCL, Reckitt & Benkiser, Future Group, Godrej, Lo’real, Unilever, ITC, P&G, JK group, Decathlon, Maruti Suzuki, Nokia, Reliance Communications, Financial Express, Bennett. Coleman & Co. Ltd., WeSchool, IIT Mumbai, NIFT Delhi & Copenhagen Institute of Future Studies.